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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
ID produktu: | 1041376783 |
Tytuł: | Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time |
Autor: | Haig Matt |
Wydawca: | Kogan Page |
Język wydania: | angielski |
Język oryginału: | angielski |
Ilość stron: | 242 |
Numer wydania: | II |
Data premiery: | 2011-06-01 |
Rok wydania: | 2000 |
Forma: | książka |
Okładka: | miękka |
Wymiary [mm]: | 14 x 216 x 139 |
Indeks: | 10349229 |
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Właśnie zrecenzowałem Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that ...