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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation. While most books on business and branding present an exhaustive (and sometimes exhausting) array of examples and studies to support theses, Neumeier takes the opposite tack. By presenting the least amount of information necessary, and by using the shorthand of the conference room--illustrations, diagrams, and summaries--he brings the big ideas of branding into sharp focus. Instead of a scholar's view from the outside, he offers a practitioner's view from the inside. In a book that you can finish in a brief plane ride, Neumeier has compressed his thoughts into 200 pages of easy-to-read, easy-to-use, and easy-to-remember principles. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better, will find the courage, insights, and process to build a high-performance brand.
ID produktu: | 1005128319 |
Tytuł: | ZAG |
Seria: | One-Off |
Autor: | Neumeier Marty |
Wydawca: | Pearson Education (US) |
Język wydania: | angielski |
Język oryginału: | angielski |
Ilość stron: | 192 |
Data premiery: | 2006-09-01 |
Rok wydania: | 2006 |
Forma: | książka |
Okładka: | miękka |
Wymiary [mm]: | 15 x 202 x 134 |
Indeks: | 69722882 |
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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The ...