The Robert Collier Letter Book (okładka  miękka)

2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software.  The Robert Collier Letter Book remains one of the more useful books on writing sales letters.  As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history.  Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.  The Martino edition reprints the Fifth Edition of 1941.  Profusely illustrated.