The Balanced Scorecard (okładka  twarda)

Preface

1. Measurement and Management in the Information Age

2. Why Does Business Need a Balanced Scorecard?

Part One-Measuring Business Strategy

3. Financial Perspective

4. Customer Perspective

5. Internal-Business-Process Perspective

6. Learning and Growth Perspective

7. Linking Balanced Scorecard Measures to Your Strategy

8. Structure and Strategy

Part Two-Managing Business Strategy

9. Achieving Strategic Alignment: From Top to Bottom

10. Targets, Resource Allocation, Initiatives, and Budgets

11. Feedback and the Strategic Learning Process

12. Implementing a Balanced Scorecard Management Program

Appendix: Building a Balanced Scorecard

Index

About the Authors