Digital Crown (okładka  miękka)

The Digital Crown is an inside glimpse of what happens on a content marketing or content strategy engagement. After reading this book, you'll understand how to create a broad strategy for your brand that translates into the digital space and how to maximize the tools you can use to get there efficiently and effectively.

If you're a business owner looking to address your brand strategy or a UX practitioner looking to take a high-level look at your brand's effectiveness, chances are you know content is your issue. If you need to understand how to create great content for your audience to consume, then this book is for you. You will learn how to identify the following important points:

* Who are your customers?

* How can you reach them?

* How can you engage them?

This book teaches you how branding and messaging, online publishing strategy and content marketing all fit together. You'll learn about messaging architectures, identity pillars, measurement analytics, tagging and archiving standards.

After reading this book, you'll understand the inner workings of other online content engagements - you'll learn what works and what doesn't, and you'll be able to build a plan for connecting and engaging with your users.