Każdy sprzedawca w empik.com jest przedsiębiorcą. Wszystkie obowiązki związane z umową sprzedaży ciążą na sprzedawcy.
Dodaj ten produkt do jednej z utworzonych przez Ciebie list i zachowaj go na później.
Sprawdź jak złożyć zamówienie krok po kroku.
Możesz też zadzwonić pod numer +48 22 462 72 50 nasi konsultanci pomogą Ci złożyć zamówienie.
An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boom
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class and,most importantly, innovative new business models that serve the needs of local customers better than the models used by western giants.
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new boom is opening opportunities for entrepreneurs and global brands alike. Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
ID produktu: | 1204678927 |
Tytuł: | Six Billion Shoppers |
Autor: | Erisman Porter |
Wydawca: | Palgrave MacMillan |
Język wydania: | english |
Ilość stron: | 253 |
Okładka: | miękka |
Wymiary [mm]: | 17 x 198 x 128 |
Indeks: | 30399297 |
ocen
Podziel się na Facebooku
Właśnie zrecenzowałem Six Billion Shoppers
An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boomFrom China to India to Nigeria, e-commerce is entering a golden era in countries that ...