Once Upon a Time in Small Business (okładka  miękka)

LIKE ANY GOOD FAIRY TALE … 
Once Upon a Time in Small Business is filled with adventures, colourful characters and life 
lessons. But unlike a fairy tale, this is real! 
Lee McCaffrey Krupa has started many profitable businesses in a number of different 
industries. Along the way she’s had great successes and days she’d rather forget. In this 
book she’ll take you on a journey straight into the heart of small business, sharing with you 
her years of experience and the accompanying business and life lessons. Each chapter is 
based on a single topic and is designed to be consumed by busy business owners looking for 
a quick bite of knowledge and inspiration. 
Get ready to learn about: 
- getting yourself right first 
- attracting new clients with content marketing 
- making genuine connections with your customers 
- ensuring your business looks the part 
- successfully juggling your personal and business life 
- managing the ups and downs that all businesses go through 
- running a successful family business. 
And so much more …