Każdy sprzedawca w empik.com jest przedsiębiorcą. Wszystkie obowiązki związane z umową sprzedaży ciążą na sprzedawcy.
Dodaj ten produkt do jednej z utworzonych przez Ciebie list i zachowaj go na później.
Sprawdź jak złożyć zamówienie krok po kroku.
Możesz też zadzwonić pod numer +48 22 462 72 50 nasi konsultanci pomogą Ci złożyć zamówienie.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
ID produktu: | 1147182129 |
Tytuł: | Managing Corporate Social Responsibility |
Autor: | Coombs Timothy W. , Holladay Sherry J. |
Wydawca: | John Wiley&Sons , Wiley John&Sons Inc. |
Język wydania: | english |
Ilość stron: | 196 |
Data premiery: | 2011-10-01 |
Okładka: | twarda |
Wymiary [mm]: | 15 x 229 x 152 |
ocen
Podziel się na Facebooku
Właśnie zrecenzowałem Managing Corporate Social Responsibility
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly ...